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Our Leadership

Hudl was founded by David Graff, Brian Kaiser and John Wirtz when the three were students at the University of Nebraska–Lincoln’s Jeffrey S. Raikes School of Computer Science and Management.

As a graduate assistant working with the Nebraska football team, David saw firsthand how paper-heavy and time-intensive it was to distribute playbooks and game film. He teamed up with his neighbors across the hall – John and Brian – to create the first version of Hudl.

Today, the three continue to lead the company alongside a diverse and ambitious leadership team that’s still growing. As a company, Hudl prides itself on trust and transparency at every level, with this team providing a clear vision for the future.

Executive Team


David Graff

David Graff

Chief Executive Officer and Co-Founder

Brian Kaiser

Brian Kaiser

Chief Technology Officer and Co-Founder

John Wirtz

John Wirtz

Chief Product Officer and Co-Founder

Jasmine Kingsley

Jasmine Kingsley

Chief People & Legal Officer

Kevin Lewis

Kevin Lewis

Chief Financial Officer

Matt Mueller

Matt Mueller

Chief Operating Officer

Leadership Team


Sam Lloyd

Sam Lloyd

SVP, Elite

Greg Nelson

Greg Nelson

SVP, Competitive

Courtney Rodgers

Courtney Rodgers

SVP, Business Operations

Ashwin Desai

Ashwin Desai

VP, Quality

Brian Fleissner

Brian Fleissner

VP, Production & Support

Tom Fowler

Tom Fowler

VP, Elite Sales & Customer Success

Anthony Galvan

Anthony Galvan

VP, Brand & Communications

Adam Gouttierre

Adam Gouttierre

VP, Media

Michelle Henry

Michelle Henry

VP, Product

Dan Hill

Dan Hill

VP, Legal and General Counsel

Mark Ketcham

Mark Ketcham

VP, Operations

Robert LaMagna-Reiter

Robert LaMagna-Reiter

VP, Security & Compliance

Deirdre Leid

Deirdre Leid

VP, Hardware

Jen Stephan

Jen Stephan

VP, Engineering

Angela Wolf

Angela Wolf

VP, Accounting

Board of Directors


Jeff Raikes, Chairman

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Steve Bornstein

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Nick Drake

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Mike Dunlap

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David Graff

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Endre Holen

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Brian Kaiser

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Phil Meicler

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Jodi Uecker

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Board of Advisors


Brian Kaiser

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Scott Kirk

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Jim McClurg, PhD

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Clay Smith

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